Jewellery retailer
Tanishq tugged at the heartstrings of many a viewer this festive season after deciding to paint its latest promotional campaign in bold hues unabashedly celebrating caramel complexion and remarriage, possibly for the first time in Indian advertising. The campaign, which has broken taboos by using a model with a darker skin tone than is customary in commercials, has gone viral in a big way with the social media hailing it as a ground breaking spot in Indian advertising.Many have taken to social networking sites to describe it as the “bravest attempt” so far on the part of the jewellery brand.
