Can someone answer this question?
Question: suppose by chance Sky Sports gets launched in India.Then Sky Sports has English cricket rights.So they will show those matches without ads.Then what will ESS do?Or Sky Sports has to show different programming in India than that in UK?
They will either have to show ad's or put high rate on channel. Looking at current scenario, they (and viewers) may not mind watching some ad's then paying very high rate to channel.
SKY SPORTS (if they come) may show content which is not available in India via any other Indian Sports Channels
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