JigneshAgreed. But then Star 1 & Gold do air it as late as upto 8:30 or 9 in the morning. And thats the case with most of the channels.....And if u see - many working people - who get only that morning time to see something on TV - have no option but to keep the TV switched off. Coz no one would like to see those crappy nonsensical stuff that they try to sell - the English trainer, then the "Magic Pearls" and such other things.I mean if they sell some meaningful stuff, at really attractive offers, then atleast some people would watch.....but this is really annoying.Thats the reason why i am so much frustrated over these shows & channels as well - In the morning dont watch TV to avoid the nonsense, then work all day long, and then at night - well no words to describe - its the women in any home who would rule in the 8-11 pm slot.....Practically, TV becomes useless for us altogether.Instead of that if they show some sensible programs - even repeat telecasts of old ones would do (when i say this, i mean the comedy serials!!) - atleast they will garner some viewership!!