Yesterday, Saw the latest Advertisement of Tata Sky (Aamir Khan's Ad on Active Services): Which i feel is a reaction of Tata Sky on Dishtv's Shahrukh khan adv on MonsterJobs, Shaadi and Travel Active VAS services which was very Good, meaningful and catchy. Infact I believe Dishtv's Shahrukh Khan Monster-shaadi-travel adv was more catchy. Tata Sky is Just Copying Dishtv. Second, in this new Tata Sky Adv (Even in their old adv Also) their main focus is on Aamir Khan, ie Tata Sky focus more on Aamir khan or create more hype on Aamir Khan on the adv and so that the actual product feature of Tata Sky is lost. Also their actual communication was lost, due to this main focus on Aamir, viewers actually forgot what they are talking about.Thirdly, they have introduced even a Single new active service in last one year or so.Fourthly, Most of the active services are paid on Tata Sky, especially those which are featured in the adv.Fifth they have already lost their No.2 Position and i hope in coming years they continues to fall.In Comparision if we see active services on other DTH like Dishtv:- which are very good, informative, helpful and based on viewers need Like Monster jobs Active, Shaadi Active, Travel Active, Icici Active All these services are very good, informative and helpful and user based.Secondly, Dishtv's Active Active are so good that they have won international iTV special award for their active services.Thirdly, Shahrukh Khan's Advertisement on active service are much better as compared with this new Tata Sky Advertisement.Forthly, Most important is all the active services are free on Dishtv, Dishtv provides all active free of cost to their viewers.Last but not the least Dishtv is undisputed market leader with over 6 million subscriber base. Sun direct is at No.2 where Tata Sky Stands at No.3 position and i believe soon they lost this position of No.3 as well to upcoming Airtel DTH Which is also good.Further if we talk about other active services on Tata Sky which are quite normal and are available on other platforms too.