Tata Sky plans dedicated call centre for East India

[ajuravi007]

Monday - Oct 20, 2008Anurag Basu - Televisionpoint.com | Kolkata
Tata Sky plans to set up a dedicated call centre to cater to its customers in eastern India. The company's customer service vendor, Tata Business Support Services (TBSS) that runs a team of around 800, will set up the unit.

TBSS is a wholly owned subsidiary of Tata Sons and provides voice and non voice-based business process services. It provides voice-based inbound and outbound interactions as also interactions through email, chat and collaborative web sessions. TBSS caters to Tata Sky subscribers from its three facilities in Pune, Hyderabad and Mohali.

Vikram Mehra, chief marketing officer, Tata Sky, said the company plans to set up a dedicated call centre for the East along with TBSS. "We are working on the final plans, including the location and the headcount, for this facility," he said.

Tata Sky has a customer base of around 2.7 million and has set a target to raise it to around 8 million by 2012. The company has already invested around half of its total project cost of Rs 4,000 crore. "We are also looking to add newer services like HD capability, satellite radio services and video-on-demand.

Currently, there are several such active projects on which we are working. We normally take around 8-10 months of consumer research and product testing before launching any new service or application," Mehra said.

One such launch will be the personal video recorder (PVR) technology around Diwali. Consumers can buy a special set-top box with 160 GB in-built hard disk that will enable them to pause, rewind live TV as well as record the feed for up to 45 hours. The set-top box will be priced at Rs 8,999.

"This new service will be initially launched in the metros and across the country by December. We will now also focus on increasing the bouquet of regional channels:yahoo: and tap beyond the retail customers. This means providing our service in trains and airlines. But nothing is finalised," Mehra said.
Tata Sky plans dedicated call centre for East India | Televisionpoint.com News

 

[~Hami~]

It is good that they are starting Call Centres.. But their Customer Care number is still a Tolled number... :madness:

 

[amish]

declarations, declarations and more declarations!

 

[Jignesh]

Good news...

 

[karthik.a]

Whats the Point in expanding call centers when they are going loose customers in the next few months?Yaarummey Illadha Kadailey Yaarukkuda Tea Aatha Poreenga :wall:

 

[ganesh.powar]

they seem to do well. they even launched with PVR. i like the fact that they come up with interesting features.

 

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[ajuravi007]

Its only the forum members tell that TS customers will loose many customers, Dish tv will loose its existing customers but the fact you cant just comment that if some one in the forum changes to other DTH means every body is going to change to other DTH service provider even though they are unhappy with exisiting DTH service provider.........

 

[ganesh.powar]

i agree and without any genuine reason why would a DTh player loose customers? These are all useless comments without giving a reasonable thought.

 

[Dushie]

i agree and without any genuine reason why would a DTh player loose customers? These are all useless comments without giving a reasonable thought.

Probably what was meant that with new players coming into the market the existing players like Tata and dish are loosing old customers,

So investing in a dedicated centre will have it's own +s * -vs

 

[ajuravi007]

Every a time a DTH player comes in the public tell switch to that......i still remember when TS was launched many dish tv customers said that TS is best and also they giving all the channels for Rs. 100 or Rs. 200 where as dish is asking for Rs. 300 and more.........then what happend SD came people of TS and Dish TV started to say that SD is the best as they are giving the regional pack for Rs. 100 only and 1 yr. subscription free.........then big tv launched.....people said more than 200 channels and many things and said big tv is best.......with in 2 months now airtel launched and as usual customers of TS, dish tv and SD started to say that Airtel is the best..........after few month videocon will be launched and the customers of TS, dish tv, SD, Big TV & Airtel will say that Videocon is best........this is indian public always will run behind the new one...........:hysterical: