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Ten Sports has roped in telecom service provider Idea Cellular as the title sponsor for the India-[COLOR=blue! important][COLOR=blue! important]Sri [COLOR=blue! important]Lanka[/color][/color][/color] cricket series.
The event will also telecast on Zee Sports with Hindi commentary. Zee Group has a 50 per cent stake in [COLOR=blue! important][COLOR=blue! important]Dubai[/color][/color]-based Taj Television, the company that runs sports channel Ten Sports. Says Taj Television CEO Chris McDonald says, “We are very pleased to partner with one of India’s foremost telecom companies Idea Cellular to bring all our loyal viewers in India the much awaited Idea cup live on Ten Sports and live as well on Zee Sports in Hindi.”
The Idea Cup, which kick-starts from 23 July, will feature three Test matches and five ODIs. Ten Sports' commentary panel comprises Tony Greig, Ian Bishop, Ranjith Fernando and Arun Lal.
This is the first time that Idea Cellular and Ten Sports are associating on a cricket-based property.
Says Idea Cellular MD Sanjeev Aga, “Idea as a part of the Aditya Birla Group recognises that cricket is almost a religion in our country. This is the first time that Idea Cellular and Ten Sports are associating on a cricket based property and we believe that this will add tremendous brand value and saliency. We hope that Idea subscribers and Ten Sports viewers will have an entertaining experience watching the Idea Cup." The series will be supported by the wrap around show Straight Drive and will feature Sanjay Manjrekar, Geoffrey Boycott:thumbsup:, Aravinda De Silva, Sanath Jayasuriya, Chris [COLOR=blue! important][COLOR=blue! important]Cairns[/color][/color], Waqar Younis and Rod Marsh as a special guest.
Indiantelevision.com > News Headlines > Ten Sports ropes in Idea Cellular as title sponsor for India-Sri Lanka series
The event will also telecast on Zee Sports with Hindi commentary. Zee Group has a 50 per cent stake in [COLOR=blue! important][COLOR=blue! important]Dubai[/color][/color]-based Taj Television, the company that runs sports channel Ten Sports. Says Taj Television CEO Chris McDonald says, “We are very pleased to partner with one of India’s foremost telecom companies Idea Cellular to bring all our loyal viewers in India the much awaited Idea cup live on Ten Sports and live as well on Zee Sports in Hindi.”
The Idea Cup, which kick-starts from 23 July, will feature three Test matches and five ODIs. Ten Sports' commentary panel comprises Tony Greig, Ian Bishop, Ranjith Fernando and Arun Lal.
This is the first time that Idea Cellular and Ten Sports are associating on a cricket-based property.
Says Idea Cellular MD Sanjeev Aga, “Idea as a part of the Aditya Birla Group recognises that cricket is almost a religion in our country. This is the first time that Idea Cellular and Ten Sports are associating on a cricket based property and we believe that this will add tremendous brand value and saliency. We hope that Idea subscribers and Ten Sports viewers will have an entertaining experience watching the Idea Cup." The series will be supported by the wrap around show Straight Drive and will feature Sanjay Manjrekar, Geoffrey Boycott:thumbsup:, Aravinda De Silva, Sanath Jayasuriya, Chris [COLOR=blue! important][COLOR=blue! important]Cairns[/color][/color], Waqar Younis and Rod Marsh as a special guest.
Indiantelevision.com > News Headlines > Ten Sports ropes in Idea Cellular as title sponsor for India-Sri Lanka series
