Trolls World Tour

'Trolls World Tour' made more for Universal in 3 weeks on demand than 'Trolls' did in 5 months in theaters

  • Universal’s “Trolls World Tour” has racked up nearly $100 million in rental fees in the last three weeks.
  • While this figure is smaller than the $153.7 million that the first “Trolls” film collected at the domestic box office, the revenue that Universal has secured has been about the same for the two films.
  • This success has emboldened Universal to consider doing more digital releases in the future. However, it is unclear how that decision will affect the studio’s relationship with theater owners
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Rhetoric heats up after AMC refuses Universal films over 'Trolls World Tour' streaming success

Following a Wall Street Journal article where NBCUniversal CEO Jeff Shell lauded the streaming success of "Trolls World Tour" in the wake of theaters closing and said that they would release projects on multiple formats, AMC CEO and President Adam Aron wrote an open letter to Universal chairwoman Donna Langley stating the chain won't show the studio's movies when theaters reopen.

"Therefore, effectively immediately AMC will no longer play any Universal movies in any of our theaters in the United States, Europe or the Middle East. This policy affects any and all Universal movies per se, goes into effect today and as our theaters reopen, and is not some hollow or ill-considered threat."
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LOL.
 
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