Turner set to launch new English movie channel in Aug

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NEW DELHI: India is one of the fastest growing emerging markets for media conglomerate Turner International, which is getting aggressive in the country’s television and cinema space. India now contributes about 40% to Turner’s revenues from Asia, and the market is expected to increase its revenue kitty by 21% year-on-year.

Turner Entertainment Networks Asia senior vice-president Soumitra Saha said: “Our revenues in Asia have increased four times in the past one year. We believe India would become our top market in Asia, with a growth of 21% every year over the next five years.” The projected growth does not include the entertainment company’s new business ventures in television and movies.

Turner will launch its English movie channel in India in August in collaboration with its sister company Warner Brothers. Talking about the new English movie channel, Mr Saha said: “The new English channel would complement our existing channel HBO. It would be positioned as premium English content channel.” In addition, the company would launch its Hindi general entertainment channel in collaboration with Meditate.

Mr Saha said: “We are looking at making both live action and animation movies in India.” Cartoon Network (a Turner International company) executive director Jiggy George said: “We are not going to compete with mainstream movies for grown-ups. We are primarily looking at complete productions and co-productions targeted at kids. It would be a natural extension of what we have done with our two kids’ channels—Pogo and Cartoon Network India.”
The Economic Times
 

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