Viacom18 Planning Sports Network

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Media watchers say the deal will be beneficial for Viacom18 as Shankar and Murdoch will not just bring funds but also their expertise in running a large-scale media company. They also say that Viacom18's sports business will get a significant boost particularly since Shankar and Murdoch are big believers in the power of cricket and sports.
 
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As per the RIO, Viacom18's sports channels, tentatively named Sports18 and Sports18 HD, have been priced at Rs 12 for consumers and Rs 9.6 for the operators.
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According to a source, the name Sports18 is not final and is just a placeholder for the actual channel. The source added that the broadcasters can register the real name 10 days before the actual launch.

They are broadcasting some of European league Football matches on MTV and CNN-News18.
 
Channels are not enough they need to bring pre & post-match analysis, week review, and other modern & professional stuff similar to other sports networks (BeIN, BT, Sky, etc.).
 
And 2 channels are not enough, cause they have the license of 3 important Leagues (Serie A, LaLiga, Ligue 1) so there will be 3 (or maybe more) simultaneous streams every weekend. They will have to sacrifice particular matches.
 
I guess they would be adding more channels eventually.
Till now they were broadcasting matches on MTV, Cineplex and CNN-News18 :D
 
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