‘Uday Shankar & James Murdoch's entry will fire up Viacom18's sports biz’ - Exchange4media
Media watchers say the deal will prove beneficial for Viacom18 as Shankar and Murdoch are not just bringing funds but also their expertise in running a large-scale media company
Media watchers say the deal will be beneficial for Viacom18 as Shankar and Murdoch will not just bring funds but also their expertise in running a large-scale media company. They also say that Viacom18's sports business will get a significant boost particularly since Shankar and Murdoch are big believers in the power of cricket and sports.
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