Videocon d2h to woo football fans with 'Golden Goal' offer

[Jignesh]

MUMBAI: DTH service provider Videocon d2h has launched a one-month 'Golden Goal' offer during the Fifa World Cup commencing today.


New customers, purchasing Videocon d2h Satellite Box or Satellite DVD during the offer period, will get Gold Sports Pack free for four months.

The Gold Sports Pack offers the maximum number of sports channels including ESPN and Star Sports and will make the football viewing experience special for customers during the World Cup, the company said.



Videocon d2h is targeting one million subscribers by June-end.

Said Bharat Business Channel Ltd (Videocon d2h) CEO Anil Khera, “DTH has revolutionised the TV viewing experience in India by spearheading the introduction of innovative services. We at Videocon d2h constantly evaluate and update our features while also making available various promotions & offers. Our viewers are of utmost importance to us and to add spice to the biggest Football Extravaganza, we have launched a Golden Goal Offer that would be beneficial to our consumers.”

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[amitnsonu]

why only new customers?existing customers are more valuable than new customer as per marketing rules but here is opposite..

 

[tamanna]

@amitsonu - I agree that existing customers are valuable. But then... the more new customers they get, would add to existing customers which in turn will bring more offers for existing customers in the future I am sure.