The subscription cost is Rs. 300/ p.m. for all the channels, but till its commercial launch it is provided free.. I am using Big TV since 3 months for free. So I am getting at present 189 channels plus 21 radio channels, i.e. 210 channels for Rs. 300 and cusomer care has said that channels would go upto 240. So in Big TV one will get 240 channels for Rs. 300/- i.e. Rs.1.25 per channel.Tata Sky & Dish TV are giving approx 160 channels for Rs. 325/- that comes to Rs. 2.25 per channel.Local cable operators are giving 80 channels and charging Rs. 275/- to Rs. 300/- which comes to Rs. 3.50 per channel and in CAS areas they are giving Rs. 5 per channel plus Rs. 70/- for FTA.So Big TV is more affordable plus it has latest mpeg4 technology so more clearity and better sound.Big TV Rocks.