How Yahoo Came Up With Its New Name - Altaba
When Verizon agreed to buy the company for $4.8 billion in July 2016, it planned to purchase just Yahoo's core Internet businesses, which include its email service, sports verticals and various apps. What's left of the embattled technology company would essentially be its ownership in the very valuable Chinese Internet giant Alibaba.
When the deal closes, the remaining part will change its name to Altaba, the company announced in security filings on Monday. The sale is expected to be completed by late March.
The new name is meant to be a combination of the words "alternative and Alibaba," according to a person familiar with the company's thinking, who didn't want to be named because the individual was not authorized to speak on the record about the name change.