Youtube Premium Lite Updates

[Navjot Singh]

YouTube ‘Premium Lite’ subscription offers ad-free viewing for less

Costing around €6.99, compared to €11.99.

www.theverge.com

Google is piloting a more affordable premium subscription tier for YouTube that offers ad-free viewing without YouTube Premium’s other features like offline downloads or background playback. The new “Premium Lite” plan was spotted by a user on ResetEra, and YouTube subsequently confirmed the test offering in a statement given to The Verge. Premium Lite is currently being tested in Belgium, Denmark, Finland, Luxembourg, the Netherlands, Norway, and Sweden.

 

[Tejas01]

Will it be coming to India?

 

[Navjot Singh]

They are testing at this moment, so not sure. Also, with RBI's rules, not sure if Google would want to introduce another option here, given that they have killed family and student plans.

 

[Skeeter]

could not find anything related to premium lite, so went ahead and took premium for an year. 1080p premium quality thing is a gimmick.

 

[Navjot Singh]

They killed the premium lite plan last month. It was only available in like 6 countries I think.

 

[Navjot Singh]

YouTube is testing its cheaper Premium Lite subscription again, but it now has limited ads

Premium Lite is sort of back.

www.theverge.com

YouTube premium lite v2 with ads.

 

[akshay71]

Google could charge for premium youtube and still show as many ads if they could. But I am sure they are internally discussing that option as well.

 

[Sushubh]

https://www.bloomberg.com/news/articles/2025-02-20/youtube-plans-lower-priced-ad-free-version-of-paid-video-tier

 

[Navjot Singh]

Facepalm. It will have ads on music videos though.

 

[Navjot Singh]

Introducing Premium Lite: Watch your favorite creators ad-free

YouTube Premium Lite offers ad-free viewing for $7.99/month. Learn about the new, affordable way to enjoy YouTube videos without interruptions.

blog.youtube

https://support.google.com/youtube/answer/15968883

Today we'll begin expanding our Premium Lite pilot to users in the US. In the coming weeks, we'll also make Premium Lite available to all users in our current pilot countries - Thailand, Germany, and Australia.