Cricket should have been our National game (no offence to hockey players, fans & supporters). As I have once read somewhere that Cricket is the sport suited to Indian sub-continent. Indian are very passionate about team games & also like to idolise the heros which cricket offers. Then Indian (at earlier times, may be not now) had lots of time & relaxed laid back life, so could afford to spend 5 days (or whole day for ODI) watching cricket. On the contrary countries like US, France, Germany, Russia had fast paced life and couldnt give so long dedicated time to cricket (though their interest has started building up with T20)
[hmm got offtopic with issue of Indian & Cricket]
But about NEO, it do offers Indian Cricket & more then cricket too. It would be always good to have a channel like NEO for sports lovers