ZEE MUZIC to be rebranded as ZING

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ZEE Muzic to be rebranded 'Zing'
Mar 30, 2009 10:49 AM
ZEE Network's music channel, ZEE Muzic, will be undergoing a major revamp in India and will be rebranded Zing from April.
Zing will showcase more than just music, it is being repositioned as a Hindi Lifestyle service.
According to sources, Zing will feature music, movies, humour, animation, spoof shows and celebrity lifestyle including gossip and the latest trends.



After launch of 9XM and other music channels, old channels like ZEE & B4U have been looking for many options. ZEE's attempt looks like to counter 9XM's popularity
 
Rebranding won't help. They must have better music. Right now there is same music on all channels so there is no differentiation at all.
 
They can only be different if they give us more than what MTV, V, ETC, B4U, 9XM, E24 are serving.
 
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