Some more information:
Airtel Digital
TV (DTH), and services appears to be a significant differentiator for Airtel. Some of the content and media services on offer:
- iAstro: powered by
StarsTell, a services from
WorldPhone, a VoIP player which is a part of Times Private Treaties (
screencap)
- iCity: has two components. The Maps are powered by
MapUnity, and the estimations of traffic are a function of the number of mobile phones on a particular road. The other component is local
business information (restaurants) and events, being powered by
AskLaila. . Screencaps:
Mapunity 1,
Mapunity 2 ,
Asklaila
- iLearn: is being powered by
Edurite, and developed by Infosys (
screencap)
- iMatinee: powered by
BookMyShow, a Web18 site
- iNet: isn’t really Internet access on the mobile, but actually widgets which you can place on your TV screen. Widgets cover sports, news, stocks, a world time clock. The data is refreshed real time. (
screencap)
- iShop: powered by
Indiatimes
- iTravel: travel packages are powered by
MakeMyTrip. You can’t book a ticket, but you can SMS a package to a number, and MMT will call back to close the deal. (
screencap)
- Games: provided by NDS. The content will be refreshed on a regular basis.
- Worldspace: 10 Wordspace radio channels are available for free. (
screencap)
The deals are essentially on revenue share. As far as the customer is concerned, depending on the package he opts for, he’ll get access to an application.
http://www.medianama.com/2008/10/223-services-on-airtel-dth-indiatimes-shopping-makemytrip-worldspace-mapunity-asklaila-starstell/