Thirty-two years ago, Dhirubhai Ambani's son Mukesh joined the company his father had founded. Now, Chairman Mukesh Ambani's son Akash has joined Reliance Industries Ltd, starting at its telecom unit at a critical time. He's involved in finalising the go-to-market strategy of the ambitious 4G telecom venture, said two persons aware of the development."He comes to office regularly and sits in review meetings with his father and Manoj Modi. He is also working closely with Reliance Jio Infocomm's Group President Sandip Das. The company doesn't want to talk about it because he is new to the
business and learning the ropes," said one of those cited above.It is learnt that Akash, who was also seen at the IPL players' auction last week along with mother Nita Ambani, is working with Das in preparing a comprehensive plan for Reliance Jio that will include strategies for customer acquisition, service, call centres and related issues.
