Amazon Kindle Store launched in India

Sommething says me Amazon will start pushing more and products with sellers as some Indian brand but would actually be selling themselves. May be i am just dreaming and thinking about some conspiracy.
 
I just remembered that last year at the launch, Jeff said something about ads & users need to pay $20 more for ad-free version of Kindle paperwhite. Now I need to find out whether these are ad-free or not!
 
Today I tried purchasing the kindle edition of a book by using HDFC Visa Debit card. Now the transaction was not successful.
Kindle book transactions are made via Amazon.com and generally they accept international debit cards. I don't know what the problem is.
 
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