How can u operate without the site functioning???
How would people know the tariffs, or online payment, this is actually an unprofessional work.
We're not actively selling the services to clients yet. With 100 customers we'd be losing about $20-25k per month, which isn't much, however I'm not prepared to bear such a loss for the sake of selling the service earlier than we should. It's called "mitigating commercial exposure", and even New Zealand's largest telco has been doing that with it's FTTH network which is available in a few select areas of Auckland... and what used to be Christchurch.
I want to have at least 500 customers on board and a few thousand homes passed, so that we can break even (at least on the operational expenses) from day 1 - and that's what is being built now.
You might say it's unprofessional, but this is
business 101, economics 101, investing 101 - the bean counters and bankers prefer that we do these things before they start committing millions of dollars in bank guarantees, loans or investments for us (which are required to even get a service agreement out of the companies I've mentioned).
100 apartments. pilot test program. probably being provided for free or some minimal advance payments. a website is only required if you cannot deal with the customers on a personal level.
Basically, yes. It's more-or-less proof of concept. It helps us get all these companies on board to see what we're doing.