Apple sales in India estimated to be up 400% in 3 months

[rodeoz]

Apple's sales in India are reportedly up 400% in 3 months according to IDC estimates. India is one of those emerging markets, alongside Russia and Brazil, that Apple is keeping a very close eye on. While China has been grabbing a lot of the headlines, conference call time, iOS 6 feature list, and even a new operating segment of late, India may not be that far behind. Akanksha Prasad & Indu Nandakumar, writing for The Times of India report:

"Apple is doing what it did in China three or four years ago. They studied the market, learned consumer needs and suddenly went aggressive," said Jayanth Kolla, founder and partner at Convergence Catalyst, a telecom research firm. "From having about 30 people here six months ago, Apple India is now about 150-people strong."

The iPhone 5 is a premium phone with a premium price tag, however. And while an iPhone 4 is free on-contract in the U.S., it's still $450 off-contract, which makes buying it outright a tough proposition in emerging markets. Rumors of a less expensive iPhone aside, Apple it sounds like Apple is using an installment-based payment system to make the current iPhone lineup more accessible.

As Apple continues its efforts in China, and ramps up India and other regions, it'll be interesting to see how their strategy evolves and grows.

Source: iMore

 

[dupree]

read the article in times of India today

 

[Toocool]

Main driver of the growth is emi based sales being offered now, with down payment

 

[rajadeep]

I personally feel it has more to do with the way they are marketing it now... Initially the only way to get it in the wholesale market for traders like croma , VS etc was through istore(reliance)... Now they have change the marketing companies & that has made a huge diff in availability... Plus the marketing company they have now does not have their own store & just focus on supplying to other store which has resulted in less conflict of interest...

 

[Sushubh]

iPad Mini bhai logo. And the older generation iPad.

 

[Technoholic]

To Apple,Welcome to India!Too aggressive marketing with different strategy. Should have done that some time before but its never too late. I sense Samsung lowering down prices of high end phones. They should be feeling heat at top as well as bottom segment (from Apple and Indian companies respectively).