Same for me I am the first person here who's getting a broadband connection.
I had thought about the charges, explored this forum, people have paid between 2500-6000 for the setup, but again there's no other service here, hence have to go with them.
They have laid a single wire from the exchange, distance is around 600 meters (100m from the last pole to my home).
Service-wise everything is good (getting 20-40mbps speed), always answers my call and came thrice in 30 days to collect written feedback.