Only reason is to have a namesake "new" device under 20k & give an impression that they are still supporting OS7 devices, so that people buy them as well.
I dont think so this is gonna work out. Their pricing are utterly lunatic. Be it legacy device or 10. Q5 is also priced around 25. Why the hell someone pay 25k qwerty. Bb should bring under 15k bb10 device to let the users experience powerful bb10 platform.
This move doesn't makes sense in building the brand forward. BB has lost it's usp "BBM" to whatsapp.
This step is a desperate move to rake in profits and keep reminding people that bb is not dead.
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