Dish TV India Limited (Dish TV), the pioneer and leader in Indian DTH space, reported third quarter gross revenues of Rs 112.1 crore, representing a 48% growth over the second quarter revenues this fiscal. Dish TV reported a net loss of Rs 116.40 crore for the quarter ended 31 December, 2007 as against Rs 91.90 crore in the previous quarter.
Subhash Chandra, Chairman, Dish TV said, "This quarter has seen sustained emphasis on subscriber acquisition and improvement in the quality of subscriber base, through aggressive marketing initiatives. This is reflecting in a healthy 48% increase in consolidated revenues. Going forward, the company will continue with a strategy that focuses both on subscriber growth and revenue enhancement."
"In the last few months, focus on process improvement and efficiencies has also resulted in improvement in operating margins and cost ratios across key expense heads. We are also glad to have entered into a distribution alliance with Future Group to provide consumers with unparalleled quality of digital television services directly to their homes. We are confident that Dish TV would deliver long term value to all its stakeholders." Chandra says.
Jawahar Goel, Managing director, Dish TV said, "We are happy to note that in a recent survey, Business Today has rated Dish TV as one of India's most valuable private sector companies. A key challenge for us, as a leader in the DTH category, is to keep our innovative streak alive."
"This quarter, we have further strengthened our services by adding yet another interactive feature to our gaming portfolio - Minikids, an edutainment product for preschoolers. This enhances the child's motor memory and other skills. Dish TV also provided the ICL 20-20 Cricket series in active mode for its subscribers. This unique format of cricket was exclusively available only on our platform." Goel adds.
Arun Kumar Kapoor, CEO, Dish TV said, "This festive season we have received a very encouraging response from the market, coming close on the heels of our new brand campaign featuring Shah Rukh Khan. Not only were our subscriber acquisitions in November one of the highest in the year, but our market share of industry at the end of the quarter stood at a robust 64%."
"Further, our brand salience has grown tremendously and placed us at a vantage position in the consumers' mind. Apart from mass media, our retail visibility has also grown significantly thereby helping in higher recall and conversions. This growth trend has been reflected across all market segments and we see great potential in the smaller cities whose contribution to our sales has been growing steadily." Kapoor says.
Elaborating on the performance during the quarter, Kapoor continued "Today, we have subscribers in over 4,400 towns, which are covered through 575 Distributors and over 38,000 retail outlets. Moreover, our alliance with a leading consumer durable brand has strengthened our presence at many exclusive brand stores, thus enabling Dish TV to reach the premium consumers."
"December also saw the entry of another DTH player, Sun Direct, in the four southern states. However, we continue to show robust growth in this territory, due to a combination of our superior regional languages offering and some aggressive marketing initiatives." Kapoor concludes.
Link: Dish TV Q3 revenues at Rs 112.1 cr | Televisionpoint.com News
The best part here is : the report of survey by Business Today "We are happy to note that in a recent survey, Business Today has rated Dish TV as one of India's most valuable private sector companies.
what say?
Subhash Chandra, Chairman, Dish TV said, "This quarter has seen sustained emphasis on subscriber acquisition and improvement in the quality of subscriber base, through aggressive marketing initiatives. This is reflecting in a healthy 48% increase in consolidated revenues. Going forward, the company will continue with a strategy that focuses both on subscriber growth and revenue enhancement."
"In the last few months, focus on process improvement and efficiencies has also resulted in improvement in operating margins and cost ratios across key expense heads. We are also glad to have entered into a distribution alliance with Future Group to provide consumers with unparalleled quality of digital television services directly to their homes. We are confident that Dish TV would deliver long term value to all its stakeholders." Chandra says.
Jawahar Goel, Managing director, Dish TV said, "We are happy to note that in a recent survey, Business Today has rated Dish TV as one of India's most valuable private sector companies. A key challenge for us, as a leader in the DTH category, is to keep our innovative streak alive."
"This quarter, we have further strengthened our services by adding yet another interactive feature to our gaming portfolio - Minikids, an edutainment product for preschoolers. This enhances the child's motor memory and other skills. Dish TV also provided the ICL 20-20 Cricket series in active mode for its subscribers. This unique format of cricket was exclusively available only on our platform." Goel adds.
Arun Kumar Kapoor, CEO, Dish TV said, "This festive season we have received a very encouraging response from the market, coming close on the heels of our new brand campaign featuring Shah Rukh Khan. Not only were our subscriber acquisitions in November one of the highest in the year, but our market share of industry at the end of the quarter stood at a robust 64%."
"Further, our brand salience has grown tremendously and placed us at a vantage position in the consumers' mind. Apart from mass media, our retail visibility has also grown significantly thereby helping in higher recall and conversions. This growth trend has been reflected across all market segments and we see great potential in the smaller cities whose contribution to our sales has been growing steadily." Kapoor says.
Elaborating on the performance during the quarter, Kapoor continued "Today, we have subscribers in over 4,400 towns, which are covered through 575 Distributors and over 38,000 retail outlets. Moreover, our alliance with a leading consumer durable brand has strengthened our presence at many exclusive brand stores, thus enabling Dish TV to reach the premium consumers."
"December also saw the entry of another DTH player, Sun Direct, in the four southern states. However, we continue to show robust growth in this territory, due to a combination of our superior regional languages offering and some aggressive marketing initiatives." Kapoor concludes.
Link: Dish TV Q3 revenues at Rs 112.1 cr | Televisionpoint.com News
The best part here is : the report of survey by Business Today "We are happy to note that in a recent survey, Business Today has rated Dish TV as one of India's most valuable private sector companies.
what say?
