NEW DELHI: With the Direct-to-home (DTH) subscriber base touching 25-million household mark, DTH service providers such as Dish TV are wooing advertisers by selling spots on their home screens or integrating ads in various value-added services. Home screen is the default channel that can be seen by a consumer when she/he switches on the set-top-box (STB) before flipping to their favourite channels. In recent times, PepsiCo, for instance, used DTH service providers to air its long format advertisements showcasing Frito-Lay brand ambassador Saif Ali Khan interviewing the potato chips brand lovers while liquor brand Seagrams picked up spots to show clips of its advertisements as well as sponsored parties.
Buoyed by the advertisers response, market leader Dish TV, which has over 8 million subscribers, has roped in a digital ad sales company Qasar as its executive sales partner to identify prospective brands. “ Advertisers are warming up to the idea of advertising on Dish TV. We expect nearly 5% of the overall revenues to come from advertising in the next two years ,” said Salil Kapoor, chief operating officer, Dish TV. With 33 million households to be DTH subscriber by the end of the year, representing a third of the total cable and satellite homes, Mr Kapoor believes advertisers cannot ignore the medium as television viewership is getting highly fragmented.
DTH cos create more advertising space - The Economic Times
Buoyed by the advertisers response, market leader Dish TV, which has over 8 million subscribers, has roped in a digital ad sales company Qasar as its executive sales partner to identify prospective brands. “ Advertisers are warming up to the idea of advertising on Dish TV. We expect nearly 5% of the overall revenues to come from advertising in the next two years ,” said Salil Kapoor, chief operating officer, Dish TV. With 33 million households to be DTH subscriber by the end of the year, representing a third of the total cable and satellite homes, Mr Kapoor believes advertisers cannot ignore the medium as television viewership is getting highly fragmented.
DTH cos create more advertising space - The Economic Times
