War on discounts: Handset makers like Sony, Apple, Nokia, Samsung fighting online 'price distortions' — economictimes.indiatimes.comCompanies such as Sony, Apple, Canon, Nokia and Samsung are planning to clamp down on distribution to sellers in popular online marketplaces and issue customer advisories not to buy from e-commerce portals as they are not authorised trade partners. Such products could even be fake and hence lead to problems with warranty support. The companies are looking to fight back against what they see as pricing distortions and brand damage inflicted by the discounting marketplaces.