Flipkart launches Pen drives under its retail brand DigiFlip

[mhsabir]

Ok. Somehow missed this news (or maybe forgot) that they have started their own brand DigiFlip for retail products. In any case, they have launched pen drives & got a mailer with this info & other offerings
https://www.flipkart.com/laptop-accessories/pen-drives/pr?sid=6bo%2Cai3%2Cuar&layout=grid&q=digiflip&icmpid=banner_digiflip_pendrives2

 

[Navjot Singh]

Yepp. Its been around for a while now. Includes wide variety of things now. :O Last I checked they were selling only Laptop Bags. But really don't see the point and need for them to do it.

 

[mhsabir]

Maybe they think people will buy for the Flipkart brand. Also more profit if you can sell your own product over others'

 

[ghpk]

frankly speaking, among all those fancy brands flipkart sells already, these ones are looking kinda UGLY for sure..

 

[Sushubh]

Sachin Bansal was previously at Amazon. Flipkart does everything that Amazon did. This is one of the many many things that they replicated from the Amazon formula.

 

[uumeshh]

These are all but Chinese re-branded stuff..