Google FLoC

[Sushubh]

Privacy Sandbox: Technology for a More Private Web

Privacy Sandbox aims to create technologies that protect online privacy and give companies and developers tools to build thriving digital businesses.

privacysandbox.com

Privacy, sustainability and the importance of “and”

FLoC, a Privacy Sandbox proposal, is rolling out as a trial in Chrome. We’re also sharing new resources for the Privacy Sandbox.

blog.google

 

[Sushubh]

Google Is Testing Its Controversial New Ad Targeting Tech in Millions of Browsers. Here’s What We Know.

Update, April 9, 2021 : We've launched Am I FLoCed, a new site that will tell you whether your Chrome browser has been turned into a guinea pig for Federated Learning of Cohorts or FLoC, Google’s latest targeted advertising experiment. Today, Google launched an “origin trial” of Federated...

www.eff.org

Am I FLoCed?

This page will check whether Google Chrome's experimental new ad-targeting technology is enabled in your browser.

amifloced.org

 

[Sushubh]

Just a fyi. @Navjot Singh added the header that basically opts out the visitors of this website from getting picked up by Google for their FLoC platform.

There are a bunch of guides out there on how to do it for your own website. Almost all non-Chrome browsers are have already stated they are not going to support floc. A lot of big web publishers have also announced similar block on their platform like WordPress.com.

Here is a good source.

Opting your Website out of Google's FLoC Network

paramdeo.com

 

[Navjot Singh]

EU launches antitrust probe into Google banning third-party cookies in Chrome

EC says Google hiding user data from advertisers may violate competition rules.

arstechnica.com

 

[Sushubh]

Looks like they are dumping FLOC and replacing it with Topics.

Get to know the new Topics API for Privacy Sandbox

We’re announcing Topics, a new Privacy Sandbox proposal for interest-based advertising that replaces FLoC

blog.google

Source

Today, we’re announcing Topics, a new Privacy Sandbox proposal for interest-based advertising. Topics was informed by our learning and widespread community feedback from our earlier FLoC trials, and replaces our FLoC proposal.