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MUMBAI: The FA has announced that ESPN Star Sports (ESS), IMG and M-League will have rights to broadcast FA Cup and [COLOR=blue! important][COLOR=blue! important]England[/COLOR][/COLOR] matches within Asia for the 2008-2012 period.
The majority of rights within Asia have been acquired by ESS, The FA's current partner within the region.
For the Indian sub-continent and [COLOR=blue! important][COLOR=blue! important]Japan[/COLOR][/COLOR], the rights, however, have gone to IMG. M-League has acquired all broadcast rights for Thailand. The Asia partnerships together represent the largest regional market in The FA's new range of deals for its international broadcast rights, the total of which is over $300 million, a 275 per cent increase on the current four-year $80 million deals.
FA Group commercial director Jonathan Hill said, "We are delighted that we have renewed our relationship with ESPN Star Sports in what was an intensely competitive market and we look forward to continuing to grow our brands in Asia with ESS's significant marketing support and leverage."
FA head of broadcast Stuart Turner said, "We are pleased to be continuing our relationship with IMG who have a very strong presence in Japan and the sub-continent and we are thrilled to have a new agency partner in M-League who are committed to maximising exposure of the property in the key market of Thailand."
Indiantelevision.com > News Headlines > IMG bags FA Cup rights for India; ESS gets most of Asia
The majority of rights within Asia have been acquired by ESS, The FA's current partner within the region.
For the Indian sub-continent and [COLOR=blue! important][COLOR=blue! important]Japan[/COLOR][/COLOR], the rights, however, have gone to IMG. M-League has acquired all broadcast rights for Thailand. The Asia partnerships together represent the largest regional market in The FA's new range of deals for its international broadcast rights, the total of which is over $300 million, a 275 per cent increase on the current four-year $80 million deals.
FA Group commercial director Jonathan Hill said, "We are delighted that we have renewed our relationship with ESPN Star Sports in what was an intensely competitive market and we look forward to continuing to grow our brands in Asia with ESS's significant marketing support and leverage."
FA head of broadcast Stuart Turner said, "We are pleased to be continuing our relationship with IMG who have a very strong presence in Japan and the sub-continent and we are thrilled to have a new agency partner in M-League who are committed to maximising exposure of the property in the key market of Thailand."
Indiantelevision.com > News Headlines > IMG bags FA Cup rights for India; ESS gets most of Asia