ISPs are scrambling to tweak advertised broadband speeds as the great unwashed continue to receive services that are on average 51 per cent slower than they were led to expect, according to a Which? report.
Changes coming into force next week mean ISPs will have to start promoting average download speeds, as opposed to the current "up to" speeds which are actually available to only 10 per cent of customers.
According to 235,000 results from the consumer advocacy group's broadband speed-checker tool, consumers paying for speeds of "up to" 38Mbps receive just half that (19Mbps).
Meanwhile, punters paying for a package of up to 200Mbps were on average only able to get 52Mbps – 26 per cent of the speed promised.
The closest average speeds to that reportedly advertised were in the "up to 50Mbps" category, where users received on average, 30 per cent less – 35Mbps.
