Mahindra & Mahindra (M&M), which is yet to make a mark in the two-wheeler space, today launched a new 110-cc scooter 'Gusto' as the homegrown auto major seeks to challenge the supremacy of Japan's Honda in the domestic market.
Gusto, priced Rs 43,000 onwards (ex-showroom Delhi), is pitted against Honda Activa, HeroMoto's Maestro and
TVS Jupiter.
The scooter will be available in the western and northern markets of the country to begin with.
