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With India scheduled to play three Test matches against South Africa at home in The Future Cup from 26 March, telecast rights owner Neo Sports has announced that it will kick off the campaign ‘India’s Race to No. 1 - Test Cricket’.
Neo Sports VP marketing and communication Ranjith Rajasekharan says that the programming initiatives that the channel does will be under this umbrella campaign.
The channel has roped in Mohinder Amarnath and Peter Kirsten as commentators. Extra Cover will have several features including cricket analysis, news segments as well as lighter behind the scenes stories. Radhakrishnan Sreenivasan and Neha Sareen will host the studio segments.
Archana Vijaya will host the out of the studio segment called [COLOR=blue! important][COLOR=blue! important]Tour[/COLOR][/COLOR] Diary. She will follow the team at different venues across the country, covering the atmosphere at the stadiums as well as interacting with fans and cricketers. The show will air an hour before the start of each match day and will continue when there are breaks.
Indiantelevision.com > Media, Advertising & Marketing Watch > Neo Sports launches Indias Race to No. 1 - Test Cricket campaign
Neo Sports VP marketing and communication Ranjith Rajasekharan says that the programming initiatives that the channel does will be under this umbrella campaign.
The channel has roped in Mohinder Amarnath and Peter Kirsten as commentators. Extra Cover will have several features including cricket analysis, news segments as well as lighter behind the scenes stories. Radhakrishnan Sreenivasan and Neha Sareen will host the studio segments.
Archana Vijaya will host the out of the studio segment called [COLOR=blue! important][COLOR=blue! important]Tour[/COLOR][/COLOR] Diary. She will follow the team at different venues across the country, covering the atmosphere at the stadiums as well as interacting with fans and cricketers. The show will air an hour before the start of each match day and will continue when there are breaks.
Indiantelevision.com > Media, Advertising & Marketing Watch > Neo Sports launches Indias Race to No. 1 - Test Cricket campaign