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When Amitabh’s voice did the trick to make India polio free - The Hindu

“Initially, we were not getting as many mothers and children as we wanted, to come to awareness camps. Then (ad guru) Piyush Pandey suggested that in my films I am known for speaking loudly, so why could I not talk in the same manner in the polio ads,” Mr. Bachchan told a gathering of polio workers.

When the ad began was aired, he added, in places where one or two mothers would come, 150 started coming. “When women were asked why, they replied that Amitabh ji has become angry. We came because we don’t want to anger him further.” Mr. Bachchan, who offered his services for further health campaigns, was speaking at a function to felicitate 23 lakh vaccinators who have helped India remain polio free for the third year in a row.
 
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