I think all companies are running out of names for new models, so they keep repeating same names. Like Moto X/G/E, Zenfone, or add "Plus", "XL" to existing models.
I am wondering what will next Nexus be called after Nexus 6? They can't name it Nexus 7
Nokia (and now MS) had some strategy for naming models in 1XX/2XX/3XX... 7XX/8XX/9XX/15XX series. So they still have numbers till 199 availabe for newly launched 105. Its curious to know why they chose 105 again. Not that it was iconic name or very popular model.
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