Ohhh.. so there is an actual technical term to what happens around these days in product life cycle. Few days back, a friend and me were having this discussion on how things have changed. Earlier people used to buy things thinking it will last them for a lifetime and now we are seeing this use, upgrade, upgrade again mentality. If people are satisfied with a particular device, and if the device stays functioning for years on end then company ki waat lag jayegi. But where is the line drawn ? Kis had tak jaa sakti hai ye companies ?