Guys after watching a video of Rajiv Dixit that our toothpaste contains Sodium Lauryl Sulfate (SLS)...which is a poison..I googled it and found that infact its poisonous (although there are conflicting views)...So, I shot a mail to the Colgate Pamolive India and asked about the safety of the product...Here's what I got...
Dear Mr. Singh,
Thank you for contacting us with your query. Your interest in our company and our products is greatly appreciated.
Colgate Toothpastes have been proven safe and effective. You can be assured that Colgate-Palmolive will introduce products into the marketplace only after their ingredients have established an exhaustive scientific record of safety and efficacy. Regulatory agencies in Europe, the United States, Australia and in many other countries have reviewed the safety data of our products and approved them for sale all around the world. Please rest assured our products are safe to use.
Sodium Lauryl Sulfate (SLS) is an important ingredient in the majority of marketed toothpastes because it aids in the cleaning of tooth surfaces and prevents the attachment of bacteria to teeth. SLS has been used safely in toothpaste for over twenty years and each year four to five billion units of toothpaste with SLS are sold around the world. There is currently no evidence that an SLS containing toothpaste is a health risk in any way. In fact, numerous studies from independent laboratories support the safety of SLS containing toothpaste.
Regulatory agencies in Europe, the United States, Australia and in many other countries have reviewed the safety data and concluded that SLS is safe as commonly formulated in toothpaste, shampoos and other personal care products. No leading regulatory agency has raised any concern of SLS being associated with any health risk nor have any of these agencies prohibited its use. For example, in the United States, the safety of SLS was reviewed by the Cosmetic Ingredient Review (CIR) Expert Panel. This panel is comprised of leading scientists, physicians as well as representatives from government, consumer groups and the personal care industry. The CIR Review Expert Panel found SLS safe as commonly formulated in personal care products.
We hope you will continue to rely on our company for quality products and services and that you will contact us again if you need additional information or have any further questions.
Regards,
Hima Mehta
Head - Communications
What do you guys think..??
Dear Mr. Singh,
Thank you for contacting us with your query. Your interest in our company and our products is greatly appreciated.
Colgate Toothpastes have been proven safe and effective. You can be assured that Colgate-Palmolive will introduce products into the marketplace only after their ingredients have established an exhaustive scientific record of safety and efficacy. Regulatory agencies in Europe, the United States, Australia and in many other countries have reviewed the safety data of our products and approved them for sale all around the world. Please rest assured our products are safe to use.
Sodium Lauryl Sulfate (SLS) is an important ingredient in the majority of marketed toothpastes because it aids in the cleaning of tooth surfaces and prevents the attachment of bacteria to teeth. SLS has been used safely in toothpaste for over twenty years and each year four to five billion units of toothpaste with SLS are sold around the world. There is currently no evidence that an SLS containing toothpaste is a health risk in any way. In fact, numerous studies from independent laboratories support the safety of SLS containing toothpaste.
Regulatory agencies in Europe, the United States, Australia and in many other countries have reviewed the safety data and concluded that SLS is safe as commonly formulated in toothpaste, shampoos and other personal care products. No leading regulatory agency has raised any concern of SLS being associated with any health risk nor have any of these agencies prohibited its use. For example, in the United States, the safety of SLS was reviewed by the Cosmetic Ingredient Review (CIR) Expert Panel. This panel is comprised of leading scientists, physicians as well as representatives from government, consumer groups and the personal care industry. The CIR Review Expert Panel found SLS safe as commonly formulated in personal care products.
We hope you will continue to rely on our company for quality products and services and that you will contact us again if you need additional information or have any further questions.
Regards,
Hima Mehta
Head - Communications
What do you guys think..??
. Searched the net and found it works by depositing tiny particles in the small tubules. Tubule blocking its apparently called. 75% reduction in sensitivity atleast for me on that tooth.Edit: admin wrote an entry so adding a few things. I am talking about the new Pro sensitive toothpaste not the regular sensitive (blue gel toothpaste). This toothpaste is the same as sensodyne. Read a paper on it few days back. Strontium chloride is has. God knows what it is though.