Regulations for Online Stores (Draft National e-Commerce Policy)

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Why is the draft E-Commerce Rules being switched up again?

The government is set to revise the draft E-Commerce Rules to include amendments pertaining to "algorithmic fairness".
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The Indian government is set to revise the e-commerce rules (first published in 2020) to include amendments pertaining to “algorithmic fairness”, The Hindu reported. The Department of Consumer Affairs is looking to nullify the advantage provided by marketplaces to entities wholly or partially owned by them, the report added.

“Nothing should be concealed from the end-user, and to begin with the algorithm that dictates the search result, choice should also be explained to them. The consumer has the right to know why a product of a certain firm always comes at the very top of the tally during a search and why a product is pushed down,” Singh was quoted as saying.
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The funniest bit.

  • identify goods based on their country of origin and display this at the pre-purchase stage
  • provide a filter mechanism to display goods based on country of origin
  • suggest alternatives to foreign products to ensure a fair opportunity for domestic goods
  • provide a fair ranking for goods in a way that does not discriminate against domestic goods and sellers
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