Reliance Jio JioCinema

maybe they want to tap into the free ipl crowd, once inside the ecosystem they'll continue..
It's like giving out free samples
 
Was 99 with 1 device or 4 devices and 4 devices is 89 now. Also they are showing the price of 59 slashed to 29, so even they have a plan to test the waters and bump up to 59 at some point.
 
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