Reliance Communications' Big TV has started test run in homes of Anil Dhirubhai Ambani group employees even as it has drawn up an aggressive plan plan to build a sizeable direct-to-home (DTH) subscriber base.
Big TV is now showing 60 channels from all major broadcasters, and has offered the boxes to its employees through internal mailers at the highly subsidised rate of Rs 1,000 per subscriber.
Industry sources said that the price of Reliance DTH would remain unchanged when it is commercially launched a few weeks from now.
Big TV plans to show close to 300 channels when fully functional, a possibility because of the MPEG 4 format it will be using.
The company, which has reportedly ordered two million set-top boxes (STBs), has developed a technological solution which can upgrade an existing MPEG 2 to MPEG 4 level.
A source said that Reliance would deploy this solution as a marketing tool to capture the existing subscribers of Tata Sky and Dish TV.
Indiantelevision.com's > Digital Edge > Reliance's Big TV starts test run with 60 channels
Big TV is now showing 60 channels from all major broadcasters, and has offered the boxes to its employees through internal mailers at the highly subsidised rate of Rs 1,000 per subscriber.
Industry sources said that the price of Reliance DTH would remain unchanged when it is commercially launched a few weeks from now.
Big TV plans to show close to 300 channels when fully functional, a possibility because of the MPEG 4 format it will be using.
The company, which has reportedly ordered two million set-top boxes (STBs), has developed a technological solution which can upgrade an existing MPEG 2 to MPEG 4 level.
A source said that Reliance would deploy this solution as a marketing tool to capture the existing subscribers of Tata Sky and Dish TV.
Indiantelevision.com's > Digital Edge > Reliance's Big TV starts test run with 60 channels