RIN Vs Tide

[raj1402]

Even if proved, If the Independent group is able back up their findings I do not think anything will happen, Best option for TIde is to retaliate
FIGHT FIGHT FIGHT

or counter attack with another advt thats the best way for TIDE

 

[Sushubh]

this ad campaign was featured in HT today... no case has been filed by Tide but they are happy with the kind of support they are getting from their customers (as per the report in the paper). but i am assuming that a case would be filed soon enough.

 

[amish]

LOL, just as I said, earlier ppl used to think RIN is way better than TIDE, but now that RIN is comparing itself with TIDE, ppl are getting mentality that is TIDE really that good that RIN is making comparison with TIDE.

 

[Sushubh]

heh yeah. that's probably the reason why TIDE is silent. they are getting free marketing by the market leader. my mom has tried Tide. she hates it. it has no comparison with Surf or Rin.

 

[amish]

Surf might be getting silent advantage here. People can also think that RIN is just as good as Tide so they will move to Surf

 

[amish]

Tide files the case, asks for 100cr Rs in damages, HC asks RIN to stop the ad!

HC restrains HUL for disparaging 'Tide' in ad

Tide turns: HC stays Rin ad- Advertising-Services-News By Industry-News-The Economic Times

HC restrains HUL from airing Rin ad

 

[y2s]

was expected to come, Tide took the advantage and now wants $$$, even though the add was not misleading as per the views of people on this forum.

 

[Sushubh]

makes me sad. they should have counter attacked Rin through their own ads. filing a lawsuit just proves that they just cannot handle the competition heads on. this would have even opened up the market for similar ads from other companies directly competing with other brands just like the USA. the war between AT&T and Verizon Wireless for example was awesome. they launched ads targeting each other and it was nice for the customer to see them.

 

[amish]

Tide was arguing that comparing "Tide natural" with RIN didnt make sense i.e. comparison shud be for same category of powders.so i thought they meant that comparing taxi with maruti didnt make sense because taxi wud always rate lower!so they were probably arguing that RIN was de-faming Tide by unfair comparison.

 

[essbebe]

If RIN is best and gives dazzling white ( as seen in the advertisement why market SURF ? Surf Excel etc ?The Tide wrapper (in Advt) was showing a free gift of Tide value Rs 17. when the product purchased was 2 Kg "Tide Natural".