RIN Vs Tide

[amish]

Hindustan Lever is known to do that, they launch similar products with different brand names. Quality may be slightly up or down but not much.Common men doesnt actually realize that its one and same company. Common men is happy with thinking he has multiple options. If they dont like surf they look out for another product i.e. mostly RIN so overall customer stays with same company ie. HL.

 

[Sushubh]

right. i think colgate and pepsodent are from the same company. let me confirm umm no. pepsodent and close-up are unilever brands. colgate is owned by colgate palmolive.

 

[y2s]

Ya Unilever has multiple products in the same categoryBrooke bond, red label and taj mahalclinic, clear, dovekissan and knorlipton and bruwheel, rin and surfvim and ciflakme,hamam, vaseline, breeze ponds and fair and lovelyliril, lux, pears, dove and lifebuoyrexona and axeclose up and pepsodent

 

[shaileshs]

The most aggressive form of brand competition might just bring a new era of more such advertisement if it is not dealt officially.

 

[Sushubh]

https://youtube.com/watch?v=TwV4XJJAAas&feature=player_embedded

this is the kind of ad i would love to see here in india.

 

[shaileshs]

The concept of competition will change to war amongst brands.