RIP Motorola: Lenovo's acquisition of Motorola Mobility

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Motorola is now part of Lenovo

Motorola is now "a Lenovo company," but the brand will remain as a subsidiary of Lenovo, headquartered in Chicago. "The iconic Motorola brand will continue, as will the Moto and DROID franchises that have propelled our growth over the past year," explains Rick Osterloh, Motorola president. "We will continue to focus on pure Android and fast upgrades, and remain committed to developing technology to solve real consumer problems."
 
Motorola Mobility continues to exist as a Lenovo company and is the engineering and design engine for all of our mobile products. However, for our product branding we will utilize a dual brand strategy across smartphone and wearables going forward using Moto and Vibe globally. “Motorola” hasn’t been used on our products since the launch of the original Moto X in 2013.

Nothing really is changing. Moto devices are not generally branded Motorola.
 
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