Samsung probably was ready to pay good money. Sony doesn't sell their phones in more than a handful of markets so I guess they thought it was better to get paid in one go.
news.samsung.com
Samsung Flips into Action for Sony Pictures’ Spider-Man™: Brand New Day
Keep an eye out for Spider-Man sightings throughout the summer with Spidey Tracker Powered by Samsung Galaxy Samsung Galaxy Z series foldables and Galaxy Watch to be featured in Sony Pictures’ Spider-Man: Brand New Day, exclusively in theaters July 31
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