^ because they are penny wise and pound foolish. That's my best guess. I am not a person with the right kind of technical understanding - I don't know if it's because activating the unlit fibre makes them incur a cost. But I differ with you - I do not presume that they know what users want. The evidence is to the contrary. Airtel was at a brilliant position where more than their silly ads it was tech savvy users like us who would tell our friends, family, neighbours etc. to choose Airtel without any hesitation. Their combination of excellent uptime, good customer service, good speeds and the erstwhile truly unlimited plans were more than enough for me, for example, to recommend Airtel to everyone I know. Now this b*****dization and perversity called "fair usage policy' has put such a bitter taste in my mouth, that I don't recommend them to anyone at all. I tell people to first try MTNL, and if and only if they have a terrible experience with them and other ISPs then to go for Airtel.See, the average Indian customer is not a discerning one. People largely eat what you feed them. If cineplexes show only Garfield 1, 2 and 3 for a whole month, people will still go and see that nonsense. Similarly if you offer people 4 Mbps plans with 100MB caps on them, people will get those. But if you decide "hey, we are going to be a company that is know for its innovation and for revolutionalizing the industry" and offered 8 Mbps plans 'truly' unlimited, people would subscribe to that also. At the end of the day these same people armed with better connections would slowly become more and more proficient and avid users of the internet, which would lead to a spike in e-commerce and other related services, and really would be a win-win situation for all.But - penny wise, pound foolish.