Tenor

[Sushubh]

Making it easier to find and share GIFs with Google

Google acquires Tenor – Tenor

With their deep library of content, Tenor surfaces the right GIFs in the moment so you can find the one that matches your mood. Tenor will help us do this more effectively in Google Images as well as other products that use GIFs, like Gboard.

Tenor will continue to operate as a separate brand, and we're looking forward to investing in their technology and relationships with content and API partners.

 

[Navjot Singh]

https://support.google.com/tenor/answer/10455265#whatll-happen-to-the-tenor-api&zippy=%2Cwhatll-happen-to-the-tenor-api

Key Dates:

• January 13, 2026: New API key sign-ups and new integrations will no longer be accepted.
• June 30, 2026:
  • Any API or Ads Distribution Agreements you have with Tenor will be terminated.
  • Current integrations that use the Tenor API will be fully decommissioned.

The horror of using Giphy in GIF search. They want people to manually search for GIFs on the site and post. Fuck Google.

 

[Sushubh]

Nah they are just going to shut it down. Gotta save some hard disk space for all that gemini data.