Unity Game Engine will charge developers a flat fee per install

Navjot Singh

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This is how you kill one of the world's leading game engines in one masterful stroke.

The charge will begin when sales reach a threshold of $200,000 in revenue over 12 months, or at 200,000 total installs. Charges will vary depending on the license the developer has with Unity, but will be as high as $0.20 per install.


Guess what. Unity has been making rather bad and ridiculous decisions (layoffs, bugs, ignoring dev feedback) since they got a new CEO. Yeh Musk disease is spreading everywhere.
 
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In protest, 19 companies have disabled Unity’s ad monetization in their games. Essentially, these companies, which represent thousands of games with billions of downloads, have blocked Unity from making any more money in their games. Some of the companies represented in the letter include Voodoo.io, Azur Games, and SayGames, with each claiming over 100 games.

A Unity representative acknowledged that the company’s ad monetization programs had been paused for an app and remarked that it was likely because of the new fees. The rep went on to say that, in response, Unity would suspend its user acquisition programs for that app — essentially limiting the app’s ability to attract new users.
 
Unity would suspend its user acquisition programs for that app — essentially limiting the app’s ability to attract new users.

The Unity management should be thrashed even further. Were they really doing that bad financially?
 
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