WhatsApp for
Business will be a separate app for small businesses to send targeted messages and videos.
Neeraj Arora, head of business at WhatsApp, explains: “If you are a small shop owner, and there is a bunch of people who buy from you, it will make communication easier...”
WhatsApp for Business will first be launched in India, which Acton says offers a “fantastic ecosystem” for the platform, and then taken to other markets such as Brazil and Indonesia.
