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NEW DELHI: It's been a long wait for Subhash Chandra but his persistence has finally paid dividends. Zee TV has been permitted landing rights in China and local satellite operators can include this in their bouquets of channels in mainland China.
Commerce minister Kamal Nath, who accompanied Prime Minister Manmohan Singh on the latter’s first visit as PM to that country revealed this to newspersons in Beijing. Nath said India had given a similar permission to China Central Television's English channel, CCTV-9 more than a week ago. "This will help in enhancing interactions in the field of entertainment," Nath pointed out.
Nath had earlier discussed the downlinking of Indian broadcast channels in China with his Chinese counterpart Chen Deming. "I am hoping that this market access proposal will be accepted, and in turn, will strengthen our cultural understanding of each other. It will also open up the Chinese market for our content services, animation, gaming and special effects in the future," he had said.
Zee had applied for landing rights permission in September 2006. The downlink approval clears the way for Zee to now be able to offer a 24-hour, tailor-made product for the Chinese market.
Indiantelevision.com > News Headlines > Zee TV gets landing rights in China
Commerce minister Kamal Nath, who accompanied Prime Minister Manmohan Singh on the latter’s first visit as PM to that country revealed this to newspersons in Beijing. Nath said India had given a similar permission to China Central Television's English channel, CCTV-9 more than a week ago. "This will help in enhancing interactions in the field of entertainment," Nath pointed out.
Nath had earlier discussed the downlinking of Indian broadcast channels in China with his Chinese counterpart Chen Deming. "I am hoping that this market access proposal will be accepted, and in turn, will strengthen our cultural understanding of each other. It will also open up the Chinese market for our content services, animation, gaming and special effects in the future," he had said.
Zee had applied for landing rights permission in September 2006. The downlink approval clears the way for Zee to now be able to offer a 24-hour, tailor-made product for the Chinese market.
Indiantelevision.com > News Headlines > Zee TV gets landing rights in China
