Regarding the amount paid towards spectrum, there are two ways to look towards it. Some will think ...... aaaw .... thats so huge. But on the other hand the spectrum they have got is for 20 years. Also the biggest part is just have a look at the revenue they are generating from the existing 2G circle. No body is looking at that.
If there operating profit is in thousands of crores in a given Quarter, then i don't think they are heading towards bankruptcy, rather I don't know how many users will go bankrupt if they keep sticking to Airtel 3G.
But they have to get back the amount invested in 3G auctions in anyway. I feel they will have a tough time in bringing in new customers. The same ting happened to BSNL 3G a few users ago but they have gradually decreased their prices and now are a very solid player in the 3G space.
How many customers does Airtel think of by this plans in a city like Bangalore? I guess they will have a tough time even to cross 10k and 100k will be dream come true. Leave the smaller towns and cities they cant even think of more than 1k customers with this plans. With this do they expect to get back their auction money !
Students/young will never go for this plans bcoz they know what this 1.2GB crap is. It may be some who will only go by the 3G name and take the service only to experience horrendous bills.
Unfortunately we are the culprit, it was wrong to think that pvt. players could give us a better deal than BSNL. Leave alone toppling them their pricing can't come near BSNL in even a year from now.