ah was going to post it here.
India's biggest mobile phone company by revenue and customers, Bharti Airtel, has increased 2G data rates late last week, and its closest rivals, Vodafone and Idea Cellular, are expected to do the same as cash-strapped telcos are pulling out all the stops to cover costs and improve margins.
The Sunil Mittal-promoted company, that has been cutting down on freebies to its customers, has increased the price of its 1GB 2G data plan by 25%, and Airtel 2G customers will now have to pay 125 for 1GB of data, which was 100 earlier.
Bharti Airtel said the latest revision is subject to "rate elasticity, customer demand and supporting cost structures", echoing its chief executive (India & South Asia) Sanjay Kapoor's recent assertion that both pricing of voice and non-voice services will need to move up for the telecom industry to remain sustainable, invest in future technologies and generate returns for its shareholders.
i guess my 150 rupee 3G plan is going to get a hike soon enough. :\
