Ramyashree
Regular
Are you looking at niche content for lifting your ARPUs?
Unless we have a critical mass, we can't slice the market that thin in India. The Indian DTH market is endemically short of [COLOR=blue ! important][COLOR=blue ! important]satellite[/COLOR][/COLOR] capacity. We have 12 Ku-band transponders on Insat 4A, but want more and nothing is available at this stage. We can address niche audiences and offer more channels to consumers if we have more transponders available.
It is, however, possible to offer premium content like Lifestyle within large segments. On our interactive service, we have NDTV Good Times offering specialised cookery.
Segmentation in the marketplace is also possible. And we have interactive services like Actve Wizkids (for children and pre-schoolers), Actve Darshan (24-hour darshan of Sai Baba, SiddhiVinayak, Iskon and Kashi Vishwanath) and Actve Matrimony. But the problem with interactivity is that it is very bandwidth hungry.
Unless we have a critical mass, we can't slice the market that thin in India. The Indian DTH market is endemically short of [COLOR=blue ! important][COLOR=blue ! important]satellite[/COLOR][/COLOR] capacity. We have 12 Ku-band transponders on Insat 4A, but want more and nothing is available at this stage. We can address niche audiences and offer more channels to consumers if we have more transponders available.
It is, however, possible to offer premium content like Lifestyle within large segments. On our interactive service, we have NDTV Good Times offering specialised cookery.
Segmentation in the marketplace is also possible. And we have interactive services like Actve Wizkids (for children and pre-schoolers), Actve Darshan (24-hour darshan of Sai Baba, SiddhiVinayak, Iskon and Kashi Vishwanath) and Actve Matrimony. But the problem with interactivity is that it is very bandwidth hungry.
